"The best marketing strategy ever - CARE." - Gary Veynerchuk

IN THIS ISSUE
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The Awful Audi Car Buying Experience & How To Increase Sales Without Any "Hard Selling"

Darling, Can I Buy You An Iron For Christmas?

Brilliant, Funny Marketing: Introducing The Husband Day Care Center

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Yes I know it's Tuesday and I'm shamefully a day late getting Monday Marketing Gold out. But I have a pretty good reason - it was my daughter's 11th birthday and I promised to take the day off. I'd like to be able to tell you that I was more organized and wrote it over the weekend, but alas, we were having too much fun to even log onto my laptop, let alone turn on my marketing brain. So here we are Tuesday and I'm still scrambling to play catch up on all fronts.

Still it was worth it - we had a fantastic day yesterday. She got a new (purple) bike for her birthday, we made (and ate) cake, caught a movie and did archery. (And thank you to everyone who emailed us thinking they had missed an issue)!

This week's article is written to help you think about your sales process and NOT make the same mistakes Audi made .. it's pretty shocking really.

Speaking of shocking I have also included some absolutely non-politically correct advertisements for you to either be outraged over or laugh uproariously over.

Hope you have a great week!

​Julie Guest​

CEO & Chief Marketing Strategist

​Bolder&Louder - Extraordinary Advertising​

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The Disaster Audi Sales Experience & Key Sales Take Aways For Your Business

"If you don't care of your customers, your competition will."
Bob Hooey

One of the worst sales experiences I have ever had was buying a new car.

That’s probably not much of a surprise for you to read!

I had done all my homework online to research the kind of car I wanted and had settled on an Audi Q7. A decent-sized SUV that could handle everything a Northern winter could throw at it, but with a plush interior, a lot of room, and sports car handling. I decided that this was the kind of car I wanted – I just needed to test drive it to confirm it.

Going to an Audi dealership is a different experience than shopping for, say a Chevrolet or a Toyota – or at least it should be given it's a luxury vehicle. That was not the case in this instance.

From the minute I pulled into the lot, I had salespeople swarming around me like flies.

In the space of 60 seconds, I was peppered with about 20 questions, and upon hearing I wanted to test drive the Q7, one of the salespeople sprinted back to the office to grab a set of keys, as he did so yelling back over his shoulder at the top of his lungs, "Is your husband going to come take a test drive too?"

Game over.

There was no way I would buy a car from an idiot salesperson who assumed I needed a husband's permission to buy.

Over the next three weeks, my email and phone were blown up by the Dealership trying to get me to come back in.

But it was too late.

The next day I bought my Audi from a different dealer who was a lot more professional and respectful. I took the car for a quick, pain-free test drive where the salesperson didn't even accompany me – he just handed me the keys over and said, "have fun."

And so I did.

I returned 30 minutes later, paid cash, and the next day they delivered my new car.

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There are many great sales lessons in this debacle.

A few are blindingly obvious, and others are more hidden but equally important.

First, the blindingly obvious sales lessons ...

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READ MORE

Seriously brilliant marketing to get your bar talked about, and make so many husbands oh-so-happy LOL!

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This week's vintage ad is my current winner at being the most sexist (and equally hilarious) ad I have come across to date. If you find one better please send it! Can you IMAGINE the uproar that would be created if a bold company decided to run something like this today - just to create a stir and get some free airtime.

LOL the fallout would probably be unthinkable!!!

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​The Three Surprising Marketing Fixes To Get Your Revenue Back On Track​
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​What To Do When Customers Don't Come Back​
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​Lessons From The Greatest Salesman In The World​
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​Shrimp In Your Breakfast Cereal? How NOT To Handle A PR Crisis​

​The Three Biggest Mistakes CEOs Make When Hiring A Marketing Agency​
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​Social Media Marketing Fundamentals - Are Your Bases Covered?​
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​The End of Instagram Likes & The Changing Social Media Landscape​
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​We Need To Talk About a $3.5 Million Violin And Your "Packaging" - It's A Game-Changer
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​​Surprising Superbowl Ad Strategies For Your Business​
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​Steve Jobs, Innovation & 3 Actionable Items You Can Implement Today​
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​Clubhouse Social Media And How To Reduce Big Tech Risk​
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​The Thirty Million Dollar Marketing Template​
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​Triple Your Revenue With These Five Game-Changing Questions​
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​Put A Ring On It - How To Save A Luxury Business In Peril​
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​Why Discount Tire Is An Excellent Example Of Marketing Automation​
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​The Scientifically Proven Formula Of Writing Headlines That Convert​
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​Is It Working? 5 Easy Ways To Track The Results Of Your Marketing To Pick The Winners​

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7 Simple Steps.
Get More Clients. Make More Money. Have More Fun!

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Imagine being able to cut away the complexity and confusion of marketing in one foul swoop.

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No more being pressured into advertising your business doesn’t need.

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Imagine instead, a steady flow of highly qualified, eager leads that seek you out, happily paying higher prices than you ever thought possible.

This isn’t pie in the sky. It’s real. Seven simple steps to achieving a level of marketing success you never thought possible.

By following these seven simple steps, you can transform your business (irrespective of industry or size), to attract all the business you need.

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Now, for the first time, Julie is lifting the lid and revealing the secrets to creating your own client stampede. At last you can get access to the marketing blueprint your business has been missing.

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"This is a great book. Extremely well written. I learned a lot ... a thoroughly great read. " Rob S. (Rolls Royce)

"The Client Stampede is a masterpiece, and I'm not just saying that. It's inspirational, easy to follow and is equally applicable to big businesses and small businesses alike." - Josephine R. (Manhattan Law Firm)

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Julie Guest's New Book "The Client Stampede," Available October 12, 2021

​Click To ​Get Advance Access to The Client Stampede ​

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Best Practices Marketing & Sales Tool For Businesses
$2+ Million Revenue

Have you taken the Client Stampede Marketing Assessment yet? It's a very cool marketing tool my team created to benchmark your business against sales and marketing best practices (you get an instant 30 page report of your results emailed to you).
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If you haven't taken it yet, you might want to carve out five minutes to take it to see your Client Stampede Opportunity Score.) It's quick and easy to take - just answer some simple questions and you'll see your score instantly.

You can just click on the image below and be taken straight there...

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