"Change your thoughts, and you change your world." - Norman Vincent Peale

IN THIS ISSUE
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You Don't Need To Advertise More, You Need To Advertise LESS (And Here's The MUCH Better Alternative)

Brand Building The Wrangler Way

Why Getting A Horse For Your Business Might Be A Good Idea

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I hope you and your loved ones had a great 4th of July celebration!

Our celebration was in danger of being washed out (which honestly I wouldn't be too sad about as having a lot of animals means I'm not a big fan of fireworks). But the skies ended up being clear and starry so it ended up being the perfect evening to celebrate America's birthday.

Which got me thinking about the subject of freedom and what that even means today. Especially when the media seem to have lost their journalistic integrity and instead of reporting facts, report their opinions. One of the best phrases I've seen about freedom is simply that "freedom isn't free." Instead of getting all political here, I'm going to dodge that bullet and talk about what freedom means for us as entrepreneurs and business owners. To me being an entreprenur means there are no limits except those we impose on ourselves - sometimes deliberately (eg choosing to be smaller and specialized rather than large and thinly spread), sometimes unconsciously (eg, limited thinking or fear-based thinking).

We get to determine how much money we make - no one tells us if we're worthy of a pay raise or a bonus.

We get to determine the rules of our business, how we operate and who we serve.

We are free to create our vision for our future that is not capped by ANYONE.

And without a doubt, having lived in five countries on three continents, I believe there is no better place to build your entrepreneurial dream than in America.

So here's to celebrating YOU and YOUR BUSINESS - and your very many achievements. Give yourself a pat on the back. Freedom isn't free and being an entreprenueur is not exactly a walk in the park. But it's oh-so-worth it!

This week's article is about dispelling a very limiting belief - that in order to be more successful you need to advertise more - which is what just about every marketing agency will tell you.

And it introduces, for the first time a marketing tool that I consider to be my marketing MVP - most valuable player for every business.

I hope you enjoy this week's issue and have an amazing week.

​Julie Guest​

CEO & Chief Marketing Strategist

​Bolder&Louder - Extraordinary Advertising​

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Why You Don't Need To Advertise More, And Why You Need To Advertise LESS

"It seems to me that if your current marketing isn't working very well,
then advertising more would be the last thing you'd want to do…"

Julie Guest

Have you ever been in a situation where you and your team have worked so incredibly hard to launch a new product or increase your revenue – but no matter what you try, it just falls flat of expectations? Maybe you've immersed yourselves in other people's webinars, dabbled in LinkedIn marketing, or done your best to implement the latest recommendations for digital marketing. Still, none of it seems to work for you?

If any of this sounds familiar, don’t worry. It’s not your fault that things haven’t worked out yet. In my industry, practically everyone will tell you that what you need for success is more marketing tactics.

For example, "You haven't got enough leads? You need to be on LinkedIn/TikTok/Clubhouse/Google PPC/ etc. etc – and we can help!”

In the above example, they’re pushing a specific marketing tactic (also known as marketing media) to advertise your business on.

Guess why agencies push marketing tactics so hard? Because 97% of all advertising agencies get paid as a percentage of ad spend - which in my opinion, is a massive conflict of interest. So the more money you spend on advertising platforms, the more money they make. Yes, it's just like putting the fox in charge of the hen house. (For the record, our agency refuses media commissions and passes the savings to our clients - we are 100% fee-based).

But these same advertising agencies are missing the point to help you.

If your business isn’t having success yet advertising on certain media, then why would it make sense for you to advertise on MORE platforms? If your marketing isn’t working, then doing more of it isn’t going to help you – it’s just going to cost you a lot of wasted money, time and frustration.

The truth is, you don’t need more marketing tactics to make your business successful – what you really need is a better strategy.

I’ll give you an example. Several years ago we worked with a large international medical organization for plastic surgeons. Despite this organization offering exceptional international training and peer networking opportunities in over 70 countries, membership had been steadily declining. "We don't understand it," the President told me “we offer the very best of any society, yet our colleagues are not joining.”

In other words, they were the best at what they did, but people didn’t appreciate how brilliant they were. Their branding was outdated, their website hadn't been updated in years – and nothing about their marketing positioned them as the world-class medical society. This organization had tried many different "marketing tactics" to try and increase membership – they'd increased their public relations efforts, invested more in digital marketing, but nothing was working.

It wasn‘t necessarily because they were advertising in the wrong places, but because they were missing critical strategy.

Without realizing it, their branding was sabotaging their sales efforts.

If your advertising says that you’re best-of-the-best – but your branding isn’t best of the best, that inconsistency will kill your sales.

Here are some additional marketing mistakes that could be sabotaging sales also:

1) Your website might look great, but your messaging isn't hitting home and getting the right people to call. If your website has a high “bounce rate” meaning people don’t stay longer than a minute or two, this is a telling indication your website needs urgent help.

2) Your own personal brand, as the leader of your business might be hard to find, or even non-existent. Everyone wants to work with specialists, not generalists, so how are you showing up as an expert at what you do?

3) There’s no irresistible offer to help people build relationship with you (without buying anything). So they visit, and then leave…

Fortunately, there's an easy fix for all this that could just take you 60-minutes ...

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READ MORE

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Ok, this is kind of a weird ad (I'm not sure what's up with the string), but it's hilarious that back in the 1970s, when this ad ran, they had to educate the American publoic on how to pronounce their name ... oh how far wRangler has come!

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​The Disaster Audi Sales Experience And Key Lessons For Your Business​
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​The Three Surprising Marketing Fixes To Get Your Revenue Back On Track​
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​What To Do When Customers Don't Come Back​
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​Lessons From The Greatest Salesman In The World​
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​Shrimp In Your Breakfast Cereal? How NOT To Handle A PR Crisis​

​The Three Biggest Mistakes CEOs Make When Hiring A Marketing Agency​
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​Social Media Marketing Fundamentals - Are Your Bases Covered?​
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​The End of Instagram Likes & The Changing Social Media Landscape​
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​We Need To Talk About a $3.5 Million Violin And Your "Packaging" - It's A Game-Changer
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​​Surprising Superbowl Ad Strategies For Your Business​
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​Steve Jobs, Innovation & 3 Actionable Items You Can Implement Today​
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​Clubhouse Social Media And How To Reduce Big Tech Risk​
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​The Thirty Million Dollar Marketing Template​
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​Triple Your Revenue With These Five Game-Changing Questions​
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​Put A Ring On It - How To Save A Luxury Business In Peril​
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​Why Discount Tire Is An Excellent Example Of Marketing Automation​
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​The Scientifically Proven Formula Of Writing Headlines That Convert​
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​Is It Working? 5 Easy Ways To Track The Results Of Your Marketing To Pick The Winners​

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7 Simple Steps.
Get More Clients. Make More Money. Have More Fun!

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Imagine being able to cut away the complexity and confusion of marketing in one foul swoop.

No more marketing smoke and mirrors.

No more feast or famine with cashflow.

No more wasting money on advertising that doesn't work.

No more being pressured into advertising your business doesn’t need.

No more cold calling, cold emailing or cold prospecting of any kind.

Imagine instead, a steady flow of highly qualified, eager leads that seek you out, happily paying higher prices than you ever thought possible.

This isn’t pie in the sky. It’s real. Seven simple steps to achieving a level of marketing success you never thought possible.

By following these seven simple steps, you can transform your business (irrespective of industry or size), to attract all the business you need.

Used by hundreds of top performing businesses across the world, and thousands of solopreneurs and small businesses, this formula will work for you and your business.

Now, for the first time, Julie is lifting the lid and revealing the secrets to creating your own client stampede. At last you can get access to the marketing blueprint your business has been missing.

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"This is a great book. Extremely well written. I learned a lot ... a thoroughly great read. " Rob S. (Rolls Royce)

"The Client Stampede is a masterpiece, and I'm not just saying that. It's inspirational, easy to follow and is equally applicable to big businesses and small businesses alike." - Josephine R. (Manhattan Law Firm)

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Julie Guest's New Book "The Client Stampede," Available October 12, 2021

​Click To ​Get Advance Access to The Client Stampede ​

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Best Practices Marketing & Sales Tool For Businesses
$2+ Million Revenue

Have you taken the Client Stampede Marketing Assessment yet? It's a very cool marketing tool my team created to benchmark your business against sales and marketing best practices (you get an instant 30 page report of your results emailed to you).
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If you haven't taken it yet, you might want to carve out five minutes to take it to see your Client Stampede Opportunity Score.) It's quick and easy to take - just answer some simple questions and you'll see your score instantly.

You can just click on the image below and be taken straight there...

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