[Mon Marketing Gold] 3 Marketing Mistakes for CEOS & How To Brand Like Apple
"If you're holding out for universal popularity,
I'm afraid you will be in this cabin for a very long time". J. K. Rowling
Hope you had a great weekend and that Spring is off to a good start!
When I lived in New Zealand, my favorite day was the first day I spied a daffodil poking up from the cold earth which meant spring had arrived . (usually sometime in August).
Fun NZ Fact: The most brutal months in New Zealand are June and July, the middle of winter, when the wind whips off Antartica and makes it feel like you're inhaling razor blades. So never plan your bucket list trip downunder during these months!
I hope you had a great Easter! We had a great day that involved a lot of egg hunting and egg decorating. On the left are the results of my crafts with my daughter (my egg is the one with the lop-sided eyes on the left LOL).
Elevating Your Business
Spring means the beginning of new projects, which couldn't be more timely with hopefully COVID soon becoming a distant memory. If you're thinking about repositioning, or rebranding your business, you'll want to read this week's article on how to Brand Your Business like Apple (without needing an Apple sized marketing budget).
Marketing Specifically For CEOS
There's also an article below I wrote specifically for CEOs looking to work with a marketing agency, based off a marketing horror story I recently learned about. This article will help you avoid some of the biggest mistakes and gives my insight on how to ensure every campaign you run is successful.
Here's to a super successful week!
Julie Guest
CEO & Chief Marketing Strategist
Bolder&Louder - Extraordinary Advertising. Ingenious Strategy
MONDAY MARKETING HUMOR
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How To Brand Your Business Like Apple
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions.” Richard Branson
The yearly Brand Finance Global 500 2021 Index declared Apple as the most valuable brand around the globe. Its brand value
skyrocketed by a whopping 87% in the last year to USD 263.4 billion. Such a mouth-watering figure.
So it’s a no-brainer that this technological behemoth is an excellent example regarding branding a business in the modern world. Your answers to the following questions will determine whether you can be the next Steve Jobs, even in your small way:
- Can Your Brand Convey Dreams that Evoke Emotions?
Let’s face it: buyers are selfish. They don’t care about you and your ‘cool’ products. They only care about how you can make their lives better. So your brand should convey a dream that stirs up emotions and desire in them.
Through cutting-edge technology and innovation, Apple has always strived to enhance its consumers’ life. Consider these: Macs that were colorful compared to the grey and boxy computers, intuitive User Interfaces, virus-proof devices, and hearty dances in Rockin’ iPod advertisements. All these points to one thing ...
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The Three Biggest Mistakes CEOs Make When Hiring A Marketing Agency
“Every avalanche begins with the movement of a single snowflake. With each new project, my goal is to move a snowflake”.
Thomas Frey
A few weeks back, I spoke with a business colleague in Europe. He relayed a marketing horror story which, unfortunately, is pretty standard. His client had recently invested $150,000 in a new tv commercial – and their company didn’t get a single new lead from it.
How could this happen?
Without having spoken to the CEO or knowing anything about his business, I would make an educated guess and predict this was a classic example of one of two major marketing fails:
1) Either the ...
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BEING RELEASED THIS OCTOBER
Julie Guest's New Book "The Client Stampede"
(Release Date: October 12, 2021)
Imagine being able to cut away the complexity and confusion of marketing in one foul swoop.
No more marketing smoke and mirrors.
No more feast or famine with cashflow.
No more wasting money on advertising that doesn't work.
No more being pressured into advertising your business doesn’t need.
No more cold calling, cold emailing or cold prospecting of any kind.
Imagine instead, a steady flow of highly qualified, eager leads that seek you out, happily paying higher prices than you ever thought possible.
This isn’t pie in the sky. It’s real. Seven simple steps to achieving a level of marketing success you never thought possible.
By following these seven simple steps, you can transform your business (irrespective of industry or size), to attract all the business you need.
Used by hundreds of top performing businesses across the world, and thousands of solopreneurs and small businesses, this formula will work for you and your business.
Now, for the first time, Julie is lifting the lid and revealing the secrets to creating your own client stampede. At last you can get access to the marketing blueprint your business has been missing.
"This is a great book. Extremely well written. I learned a lot ... a thoroughly great read. " Rob S. (Rolls Royce)
"The Client Stampede is a masterpiece, and I'm not just saying that. It's inspirational, easy to follow and is equally applicable to big businesses and small businesses alike." - Josephine R. (Manhattan Law Firm)
| Get Advance Access to The Client Stampede |
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Julie Guest
Welcome to Monday Marketing Gold: Marketing Strategy & Best Practices From the Trenches
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